British Columbia Travel Guide
The unofficial BC Travel & Tourism Guide

Newsletter May 2009

Thursday May 21, 2009

New Postcards for the Summer Season!
We are pleased to announce that we had a new set of postcards printed, free to order for all GoBC participants.

Categories for your listing - why less is more?
How choosing the right categories will make internet searches and page views more effective and valuable.


New Postcards for the Summer Season!

Get ready for the summer season and order free marketing material to give to your customers and clients. To view and order our latest edition of free GoBC postcards just log into your administration area. Our new images for the summer of 2009 are: “Apricots”, “White Water Rafting”, “Muskwa Kechika”, “Golfing”, and the “Rain Forest” postcard is back as well. If you have suggestions for future editions or if you would like to supply an image please contact us.


Categories for your listing - why less is more?

Internet visitors to GoBC are looking for certain services, accommodation and things to do. If they find businesses in a category where those businesses do not provide the service for, they don't get the results they want. How is this effecting your business?

If you own a B&B make sure that you are not also listed under vacation rental, resort, or even under activities that are nearby but that you don't directly offer to your guests. It will be very frustrating for someone who is searching for Whale Watching , Horse Riding or Rafting to find himself looking at a listing about a lovely B&B.

The same thing is important for galleries and artists. A gallery should be listed under “Gallery” and not under “Artist/Artisans” and every single art category from silk painting to metal work. These specific categories should be used by the individual artists only. Again if someone is looking for a specific category, their search should only give them detailed information in this discipline. A gallery usually represents many different artists.

By choosing the right categories for your listing whether it is an artist listing or a business listing you can make sure you get the visitors that are exactly looking for your service. Take the time to check the categories for your listing and if you would like to make changes to your categories please contact us, we are happy to assist you any time.