Imagine That! Artisans' Designs, Duncan

In 1994 a group of artists in the Cowichan Valley on Vancouver Island met to discuss the need for a permanent showcase for selling their artwork beyond the usual venues of craft fairs and exhibitions. Though the initial group changed, a core group of 9 opened their first tiny storefront in downtown Duncan in August of that year. They called themselves IMAGINE THAT! ARTISANS' DESIGNS. They are a Registered Co-operative.

August 2025 marked the beginning of the 32nd year in business for this successful artist-run store. All work is juried and is of high quality, with price ranges for even the smallest budget. The Members are proud of their long record supporting local Cowichan artists and other artists from Vancouver Island. Mid way between Victoria and Nanaimo, their great location is at the heart of the Cowichan Valley in historic downtown Duncan. IMAGINE THAT! is a pleasant place to turn off the TransCanada and have an artistic "refuelling" stop. Look for the red brick City Hall. We're across the square.

Imagine that! is proudly Canadian, with works made all over Vancouver Island, as well as on some of the adjacent smaller islands. The work of 60-some professional artisans and artists is featured.

Each day, you will meet one of our working artists helping to operate the shop and make it the success it is. Come in and say hello.

Store Hours

Tuesday through Friday, 11 am to 4 pm

Saturday, 10 am to 3 pm

Jake Humphrey: Pacifica Woodwork and Design

October 24 - November 21, 2025

Jake Humphrey's motto is "designed by nature, crafted by hand." He creates one-of-a-kind furniture pieces, charcuterie boards, and kitchen accessories from locally sourced wood, using the natural racks and fissures that form as wood dries, and the natural colours of each wood to enhance the designs.

Stockings and Stuffers

October 24 - November 21, 2025

Many of us have fond childhood memories of exploring the contents of our Christmas stockings, filled with special goodies from Santa. You can revive those memories by choosing your stockings and some stuffers with delights from Imagine That! Three artists can help you with that. Sandra Holmes creates incredibly ornamented stockings (some even for your pet!), Melva Geldreich makes a variety of scented and un-scented soaps, and Carolyn Morris fashions a beautiful array of beeswax candles. Help Santa out and choose several gifts for your friends and family.