
In 1994 a group of artists in the Cowichan Valley on Vancouver Island met to discuss the need for a permanent showcase for selling their artwork beyond the usual venues of craft fairs and exhibitions. A core group of 9 opened their first tiny storefront in downtown Duncan in August of that year. They called themselves IMAGINE THAT! ARTISANS' DESIGNS. They are a Registered Co-operative.
August 2026 marked the beginning of the 33rd year in business for this successful artist-run store. All work is juried and is of high quality, with price ranges for even the smallest budget. The Members are proud of their long record supporting local Cowichan artists and other artists from Vancouver Island. Mid way between Victoria and Nanaimo, their great location is at the heart of the Cowichan Valley in historic downtown Duncan. IMAGINE THAT! is a pleasant place to turn off the TransCanada and have an artistic "refuelling" stop. Look for the red brick City Hall. We're across the square.
Imagine that! is proudly Canadian, with works made all over Vancouver Island, as well as on some of the adjacent smaller islands. The work of 60-some professional artisans and artists is featured.
Each day, you will meet one of our working artists helping to operate the shop and make it the success it is. Come in and say hello.

Store Hours
Tuesday through Friday, 11 am to 4 pm
Saturday, 10 am to 3 pm
Live Edge Design
September 25 - October 23, 2026
Live Edge Design builds handcrafted furniture that brings the raw, organic beauty of nature into everyday spaces. To showcase our craft's versatility, our window display at Imagine That! features signature slabs - originally crafted as tables - reimagined as dramatic, one-of-a-kind headboards.
Lana McQueen: Nature's Diversity
September 25 - October 23, 2026
Photography is an important tool, to help remind us of the beauty and life that surrounds us on a daily basis. It not only captures memories but sheds light on those things that ultimately share our home. Photography can bring to ones' mind an awareness of the fragility and yet tenacious force of nature.