
In 1994 a group of artists in the Cowichan Valley on Vancouver Island met to discuss the need for a permanent showcase for selling their artwork beyond the usual venues of craft fairs and exhibitions. A core group of 9 opened their first tiny storefront in downtown Duncan in August of that year. They called themselves IMAGINE THAT! ARTISANS' DESIGNS. They are a Registered Co-operative.
August 2026 marked the beginning of the 33rd year in business for this successful artist-run store. All work is juried and is of high quality, with price ranges for even the smallest budget. The Members are proud of their long record supporting local Cowichan artists and other artists from Vancouver Island. Mid way between Victoria and Nanaimo, their great location is at the heart of the Cowichan Valley in historic downtown Duncan. IMAGINE THAT! is a pleasant place to turn off the TransCanada and have an artistic "refuelling" stop. Look for the red brick City Hall. We're across the square.
Imagine that! is proudly Canadian, with works made all over Vancouver Island, as well as on some of the adjacent smaller islands. The work of 65-some professional artisans and artists is featured.
Each day, you will meet one of our working artists helping to operate the shop and make it the success it is. Come in and say hello.

Store Hours
Tuesday through Friday, 11 am to 4 pm
Saturday, 10 am to 3 pm
Michael Dean: Island Scenes
October 23 - November 20, 2026
Artist Michael Dean captures the history and spirit of Vancouver Island in his realistic impressions of working coastal vessels, forests, and beach scenes. Using both watercolours and oils, Michael's paintings are well-known for their finely crafted details.
Stockings and Stuffers
October 23 - November 20, 2026
Many of us have fond childhood memories of exploring our Christmas stockings, filled with special goodies from Santa. You can revive those memories by choosing your stockings and some delightful stuffers from Imagine That! Three artists can help you. Sandra Holmes creates incredibly ornamented stockings (some even for your pet), Melva Geldreich makes a variety of scented and un-scented soaps, and Carolyn Morris fashions a beautiful array of beeswax candles. Help Santa out and choose several gifts for your friends and family.