GoBC Newsletter

Newsletter June 2010

Tuesday Jun 01, 2010

Post-Olympic Tourism Marketing - How You can Keep the Excitement Alive
We’ve hosted the biggest party of the year. The eyes of the world were on BC. We will reap the benefits for a long time to come - provided we stay on the ball! The games generated interest in BC, leading people to research and plan a trip to BC, this year, next year, or the year after that. Let’s keep them interested.

In most overseas markets, particularly the UK, Germany, Japan and Australia, the travel trade represents the most important source of bookings for BC’s tourism industry. Tour operators and travel agencies prepared for an increase in interest. Only last week, GoBC was contacted by a southern US travel operator asking for information to share with their customers, as interest continues to grow!

How can you capitalize on the excitement the games generated? The Olympics are a shared experience between us and people worldwide. For those who learned about BC through the games, the 2010 Winter Olympics are intrinsically linked to BC. Keep this link alive to create a rapport with your future guests. Here are some ideas:

• Did you visit Vancouver during the games? Was your community part of the torch relay or host celebrations and events around the Olympics? If so, add a photo to your website. Write a few lines about your personal Olympic experience, or that of someone you know.
• Are any Canadian Olympians from your area? Link your site or social media site to an online article, blog or websites that recognizes local athletes.
• Did any athletes train nearby, or visit your area? Post a friendly greeting to them on your website (“We’re proud to have hosted you in our town. Please come back to visit!”)

Be creative, be genuine, be positive. And most importantly, keep your promotions and your listing current. Make it easy for our future guests to find you - it will pay off!


Improved Member Area - Getaways, Packages and Special
GoBC’s member administration area has just become even easier for your to use. We updated our design and internal functionality to help you add getaways, packages and specials more effectively. Check it out - log in! If you need help, contact us. We’d be happy to help.