GoBC Newsletter

Newsletter October 2010

Wednesday Oct 20, 2010

Practical Advise on Attracting Gen X and Y

Be Seen on Facebook, Twitter and more - with GoBC



Practical Advise on Attracting Gen X and Y

GoBC congratulates InnFocus magazine on another great edition, including the timely article on “Attracting the Next Generation”. It’s no co-incidence that GoBC’s ad is placed with the article; our customers already benefit from the best practices and tools described in the article. We wanted to share the key points of the article with you. The full article can be found here.
Capitalize on your location and connect your guests with what’s unique in your area. Gen X and Y are replacing Boomers as your guests, and they’re a different sort of traveller. “They’re no longer looking to arrive in a city, do a bus tour and leave. They want to arrive and experience and explore, however they can.”

A second way to lure those younger travelers - singles and families alike - is to ensure you’re communicating your commitment to sustainability. If you’re not advertising your green policies and community involvement, you may be missing out on revenue.

Don’t be afraid to use Social Media. And on that note...


Be Seen on Facebook, Twitter and more - with GoBC

Now let’s put some of the above points into action: GoBC launched its social media presence with Facebook and Twitter. Join us if you haven’t yet! Locals and international travelers alike follow GoBC events and getaways.

Even if you’re not using social media yourself, GoBC does it for you, bringing even more viewers to our website and your listing. To allow us to promote your business, event or getaway on GoBC’s social media sites, make sure

• your events are entered into our events calendar
• your getaway packages are updated
• the information in your listing is current.

Feel free to e-mail us to point out a special opportunity or time-sensitive package you’ve entered on GoBC. We’re always looking for interesting, quality travel tips!